The report ‘Global Chocolate, Cocoa Beans, Lecithin, Sugar and Vanilla Market By Market Share, Trade, Prices, Geography Trend and Forecast (2011-2016)’ analyzes the chocolate market by products, sales category, and geography and studies the major market drivers, restraints, and opportunities for the chocolate market in North America, Europe, and Asia. Although Hershey's products are widely available and enjoyed by many if we take a closer look we see that they have a few segments and one of the most important onces is the segmentation of the family life cycle. Australia chocolate market stood at $ 2.9 billion in 2017 and is projected to surpass $ 4.3 billion by 2023, on the back of growing chocolate consumption and rising demand for niche product categories such as organic chocolate products. KEYWORDS: Attitudes , beliefs , chocolate , cultural , psychological traits , segmentation , values SWOT analysis of Kinder Chocolate analyses the brand/company with its strengths, weaknesses, opportunities & threats. MARKET SEGMENTATION GEOGRAPHIC Region Countries Climate DEMOGRAPHIC Age Gender Family Life cycle Income PSYCHOLOGICAL Attitude Toward The Product Life Style BEHAVIORAL Occasions Benefits Usage rate 9 (3) . India chocolate market stood at $ 1.3 billion in 2017 and is projected to grow at a CAGR of over 16% to reach $ 3.3 billion by 2023, on account of increasing young population base, growing urbanization and rising trend of gifting chocolates. Packaging market is estimated to be around US$ 824 Bn and is expected to grow at a CAGR of 4% over the forecast period. SEGMENTATION Psychographic segmentation: Cadbury dairy milks product segmentation is done on the basis of ‘size’ as bars, small blocks, large blocks. Generally there is a health perception that fast food is not always good for you and that it should be consumed in moderation. India’s strong economic growth over the past decade has catalyzed the country’s per capita disposable incomes resulting in the strong growth of the chocolate industry. The global chocolate confectionery market size was valued at USD 123.7 billion in 2016 and is expected to grow at a CAGR of 2.5% during the forecast period. Chocolate Bar Packaging Market: Market Dynamics The innovations in packaging play a significant role in improving the marketability of a product. India chocolate market reached a value of US$ 1,682 Million in 2019 with the country currently representing one of the world’s fastest growing markets for chocolates. China Chocolate Market is expected to reach USD 4.05 billion by 2025, witnessing a CAGR of 3.28% over the forecast period. Chocolate is considered “dark” if it has more than 60% cocoa. Chocolate Market Size and Overview. BEHAVIORAL SEGMENTATION Cerelac: For those customers who want more benefits from the product. Market segmentation is important for any company. The relevance of segmentation to Hershey’s Segmentation is relevant to Hershey’s continued dominance of the chocolate and peanut butter business (Daft, 2011). Market segmentation is one of the oldest marketing trick in the books. Chocolate is broadly classified by the amount of cocoa it contains. Market Segmentation Of Cadbury. Segmentation can be done under different ways. Market segmentation of the brand Cadbury 1. The size of the global chocolate market will increase more than USD 37 billion between 2018-2023, accelerating at a CAGR of nearly 5% during the forecast period. The chocolate industry has been representing a multibillion dollar market since the past decade and is expected to reach new levels of growth within the next few years. Candies that are sweet and chocolate free are less prone to health hazards. 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